Facilitation of household latrines through Sanitation marketing strategy

Funded by EU, EIB, BWB
Year 2009 - 2013

Government and other NGOs have constructed thousands of latrines with considerable subsidy. The impact of such programmes has usually been very limited, because most of the latrines are not properly used or maintained. For example in 2006, Hygiene Village Project provided dome slabs to 400 households of GVH Ntenje in T/A Machinjiri in Blantyre District. Only half the households used the dome slabs on their latrines; most of the dome slabs have been abandoned or are being misused.

With a marketing approach, sanitation only goes to those who purchase it, which makes it much likely that consumers will understand its purpose and will value, use and maintain it.

With funding from the EU/EIB/BWB, Hygiene Village Project and through Sanitation Marketing, HVP facilitated construction of 10,211 modern latrines and 8,395 hand washing facilities in the following 11 Low income areas (LIA) of Blantyre peri-urban: Mbayani, Chemusa, Chilomoni, Chirimba, Zingwangwa, Chilobwe, Nancholi, Manase, Nancholi, Sigelege and , Kameza. Other activities included training of 55 masons and entrepreneurs from the 11 LIAs and hygiene promotions and campaigns.

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