Facilitation of household latrines through Sanitation marketing strategy

Funded by World Bank
Year 2012 - 2015

With funding from the World Bank Hygiene Village Project is also implementing a similar sanitation Marketing project in 5 low income areas in Blantyre and 7 low income areas of Lilongwe. The targeted areas are Likuni/Chigwirizano/Ntchentche, Lumbadzi, Mchenzi, Area 38, Area 23, Chiuzira and Area 44 in Lilongwe and Nguludi/Bangwe, Mpemba/Chadzunda, Chileka/Lunzu, Chingumula/Bvumbwe and Pensulo in Blantyre.

The main objective of this assignment is to facilitate the scaling up of sanitation and hygiene promotion in the Low Income Areas and/or Peri-Urban Areas within the cities of Blantyre and Lilongwe using Sanitation Marketing approach and capacity building of key stakeholders. For effective delivery of the project the Hygiene Village Project is working in partnership with the Ad Agent (FD Communications) since contract commencement date. The Ad Agent is responsible for designing of promotional materials and communication strategy and coordination of hygiene promotional campaigns. To facilitate this, the Hygiene Village Project and FD Communication developed a joint work plan. The aim was to ensure that activities are jointly implemented as most of the assignments are related. So far promotional materials have been designed and communication strategy has been developed.

and through Sanitation Marketing, So far HVP has facilitated construction of 3,204 improved latrines, 2,074 hand washing facilities. The project has so far benefited 17,006 people.

The other notable activity is the monitoring and mentoring of the trained masons. This is done through Focus group discussions and personal engagement. In addition, Hygiene Village Project has constructed mason centres (sanitation centres) for the trained masons in all the 12 LIAs. The centres are acting as a focal point where masons meet and are advertising /selling their services /products. It is also through these centres that the communities can get access to the masons.

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